About Us

Welcome to PurelyFresh®, an online grocery concierge service that always keeps your pantry, fridge, and kitchen well stocked with fresh items! We provide you the convenience of having a local fresh produce and grocery shop at your fingertips, where you can select the items and enjoy our fast delivery service reaching straight to your door.

Who We Are & Our History

Behind PurelyFresh® is a team of passionate entrepreneurs who have owned a variety of wet and dry markets since 1998. We started with the simple goal of providing fresh vegetables. From that point on, we grew our grocery shelves to keep offering more of higher quality food items like fruits, seafood, meat, lentils, rice, poultry, dry grocery, etc. Today, we are proud to be an online grocery service based in Singapore that offers the best produce and comes from a history of experience in fresh produce and grocery. The aim of PurelyFresh® was to make our fresh products directly available to you, saving you the time and hassle it takes to find fresh grocery items. This was accomplished via a grocery delivery service with strict and high quality safety and regulatory standards. We’re proud to be an online grocery store and concierge service that lets our valued customers enjoy healthy and fresh food items without any effort on their part.

Our People

PurelyFresh® is run by people who are committed and passionate to the name and consumers they serve. We are endlessly proud of the people who work to make this service a possibility. We have people working in a variety of sectors including delivery, sourcing, handpicking products, quality testing, safety checking, etc. and their combined effort make our service transparent, reliable, and professional.

Our Service: Easy, Convenient, and Fast

PurelyFresh® is an easy to use service that lets all home chefs fully enjoy fresh vegetables, fruits, meat, dairy products, etc. that are ready to cook and consume! All you have to do is:

  1. Select your products: Browse from a variety of products to find what you need. Rest assured that the products are fresh and of high quality.
  2. Checkout your order: Pay via our safe order processing system.
  3. Enjoy grocery delivered to your door: We’ll deliver your grocery items the very next day at your preferred time. Don’t worry – we’re very punctual!

Our Products

Here’s all you need to know about our products:

  • Sourced from reliable suppliers: We have established sustainable and positive relationships with all our suppliers, ranging from farmers that grow fresh produce to distributors that source their products from reliable sources. All our suppliers provide produce that is grown and obtained via ecological, sustainable, and hygienic processes.
  • Inspected by hand for quality and freshness: All products supplied are checked for quality and freshness by hand, thanks to our committed workers. Additionally, all grocery items are inspected once again before delivery.
  • Vast variety of products available: Customers can choose from a variety of categories including Fruits and Vegetables, Seafood, Meat, Dairy Products, Kitchen Essentials, Yong Tau Foo, Poultry, Beverages, Dry Grocery items, Household items, and more.
  • Guarantee: We want you to have the freshest ingredients to cook your delicious and nutritious dishes for your loved ones, so if you ever receive anything you are not satisfied, we will give you a 100% refund as part of our PurelyFresh® Guarantee!

We look forward to being your preferred local grocery and fresh produce store! Our customers always come back to use our service again, and we’re confident you’ll love it too. For any questions or concerns about us, feel free to contact us anytime at enquiries[at]purelyfresh[dot]com[dot]sg.



Yong Tau Foo




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